In Cambodia, when we turn the television on, we sometimes hear the words "Bravo, Delicious, Proud of Cambodia" in the alcohol advertisementson TV. It is true that those ads can bring the beer or wine companies more customers and give support to the TV station to keep running on, but the problem is that these ads also encourage more and more people to drink the alcohol products, even the teenagers. That's why people start to debate about this issue whether the alcohol ads should be allowed or banned on the TVs.

            For my own opinion, I think that the alcohol advertisements need to be banned from the TVs due to the bad effects from those ads. First of all, the alcohol ads encourage more and more people to consume the alcohol products. As we have already known that the main purpose of the advertisements is to make more customers use their products, so alcohol ads is also the same. However, the problem is that drinking too much alcohol doesn't bring any advantages to health, but just problems. And when more people drink the alcohol, more people will also get health problems from it. Another issue is when people drink too much alcohol, they are not conscious enough to drive the transportation, and it becomes a major reason of traffic accident in everyday lives in Cambodia.  It would be better if those ads are banned from the TV programs, so people can somehow not willingly to drink the alcohol drinks.

            Second, the alcohol ads can also effect to young children and teenagers when they are watching the TV programs. Children and teenagers are the age when they always want to try something new, so they probably want to try the alcohol drink, too. For teenagers, they start to enjoy drinking with their peers when they have the chance: having party, friend gathering, wedding ceremony, or even traditional festival. If they just rarely drink, it's not really a problem; however, the problem will occur when they drink too much and too often. They can waste both their time and money on drinking in just-for-fun purpose. Sometimes with the unconsciousness after drinking, they can possibly do something illegally to laws or traditional: stealing, fighting, cursing other, or even having sex with others. As a result, the alcohol ads should be banned from viewing to the teenagers or children who can use it wrongly.

            Third, those ads just exaggerate their products too much. Some ads say that their beers or wines are really good for health, can fight against other disease, or prevent the customers from getting heart attack, etc. I think they use this style to attract the customer, but their products have only quantity, not quality at all. How can the wines or beers cost less than a dollar have those much advantages? It's really ridiculous. Sometimes the alcohol ads invite their customers to tell what they think about the products, and those customers also reply with something ridiculous. They say that the drink is sweet and easy to drink, and it also smells great as baked cake. The truth is that the drink is difficult to drink and smell just like alcohol, and it's not that good for health as the ads say.We are the consumers, so we need to think carefully by ourselves to whether in it or not.

            Last but not least, the alcohol ads is just too opposite from our Khmer religion, the Buddhism. As we have already known about the Buddha's pharma of five Silo: not to kill, not to steal, not to lie, not to have sex illegally, and not to drink alcohol, and Cambodia is one Buddhism country which 90% of the population are the Buddhists and we also put in the Constitution that Buddhism is our national religion, but why are the alcohol ads still allowed to be broadcast-ed on TV program over the country? It's not that bad if we just drink the alcohol not publicly, but the ads are just too much and too public on TV that make other people view Cambodia as a drinking country. All in all, the alcohol ads are really against the Buddhism, our religion, so we no longer need them on TV anymore.

            To summarize, the alcohol ads are just too much on Cambodian TV. The presence of those ads just encourage more people , include the teenagers, to enjoy drinking the alcohol more and more, and it doesn't only destroy their health, but it can also be the main reason for traffic accident, anarchy within society and the strongly opposite to our Khmer religion, the Buddhism. That's why the ads need to be banned in any forms on TV programs. Lastly, we are the viewers and consumers, so we need to think responsibly for what we see and do.